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Below is a partial list of the market
research and strategy development projects previously completed by Gary
Carter, stratagem's principal: |
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surveys: |
- Evaluation of new product concepts
& marketing campaigns
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Prioritization of features for new and
existing products
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- Measurement of brand perception and
product expectation
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- Collection of marketing and sales lead
data from website and tradeshow visitors
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database
& modeling: |
- Determined market demand for key
categories of API's via modeling of clinical trial
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- Projection of market sizes and market
share from raw audit data
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- Measurement of price elasticity and
ROI for promotions via modeling of retail sales data
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- Opportunity analysis of customer
relationship data
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competitive
intelligence: |
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Analysis of competitive landscape
utilizing various sources including:
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– Company websites and SEC documents |
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– Investor conferences and industry
reports, audits and surveys |
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– Customer feedback |
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Copyright
2005 stratagem
market research + strategy consulting. All Rights Reserved.
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