• Assist your company in developing effective business and strategic plans

– Identification of emerging business opportunities through assessment of broad  industry/market trends, customer needs, and competitive environment

– Quantification of emerging opportunities in new and existing markets including size, growth and competitive dynamics

– Development of business cases to support acquisition or divestment of business lines, product lines, and technologies

• Quantification of the market opportunity for new product concepts

–  Identification of likely target markets for new product concepts through analysis of industry reports, surveys, audits, and competitive information

–  Assessment of the potential target markets for new product concepts including size, growth, lifecycle stage, and competitive landscape

–  Surveys of potential customers to understand the value proposition for new product concepts versus products currently in the market

• Early evaluation of nascent product concepts

–  Determining optimal applications and target market segments for newly developed or licensed technologies via surveys of potential customers

–  Assessment of potential current and next generation competitive products that compete with current projects in research and development

• Market analysis to increase the effectiveness of your company's Marketing efforts

–  Surveys of current and potential customers to determine perceived position of your products versus competitors offerings

–  Customer and competitive research to aid development of Marketing plans, including selection of target customers, media, and message content

–  Evaluation of current Marketing campaigns including return on investment analysis and concept testing of future email, print, and web campaigns

• Identification of perceived and actual strengths and weaknesses of competitors in order to develop effective sales messages