expert witness:
expertise
  • General expertise in the areas of marketing, sales, and market research

 Evaluation of general industry and company specific sales and marketing practices  

 Experience with primary and secondary market research techniques, including: survey and syndicated data, competitive intelligence and market growth, size, and share analysis

  • Specializing in biotechnology and life sciences, including

 Molecular biology research tools, including: RNAi/siRNA, Microarrays, Genotyping, Sequencing, PCR/Real-Time PCR, Bioinformatics

 Molecular diagnostics

 Pharmaceuticals, with emphasis on oligo-based API's

experience
  • Gilson Inc. Versus Rainin Instrument, LLC - U.S. District Court for Western Wisconsin

 Engaged on behalf of Gilson by Foley & Lardner as expert witness in the areas of marketing and market research in the life science research tools industry

 Provided litigation support and testified in liability and damages phases of trial

 Links to articles on trial

     Common Lab Tool at Heart of Lawsuit

     Gilson wins contract dispute

 

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